Mountain Khakis is an adventure brand that was born in Jackson Hole, WY in 2003 and has spent every day since then honing the craftsmanship and durability that makes them a countrywide cult classic. They remain known for their unwavering attention to detail, technical engineering, and unparalleled longevity; these Unique Value Propositions must be apparent in my design language, which spans paid social ads, catalogs, email communications, labels and packaging, and more. The challenge is delivering on Masculinity that Doesn't Overpromise:
As part of the Mountain Khakis team, I was tasked with enhancing the visual appeal and branding consistency of their email marketing campaigns. By streamlining the design and creating more engaging visuals, the company experienced a significant increase in click-through rates, order placements, and overall revenue.
Paid social never goes out of season.
Direct mail isn't dead! By leveraging seasonal printed marketing collateral, we’ve achieved an impressive ROAS.